The Advertisers
More and more advertisers are going after today’s family audience.
The Christian community remains a large untapped portion of that family
audience. So, the best way to reach the Christian community is… Christian
radio.
Following are strengths of Christian music radio and the retail accounts it
attracts:
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Females: Target accounts include counseling centers,
diet/fitness, clothing, sewing, grocers, cosmetology/hair, bridal, children’s
stores, vitamins, toys drugstores.
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Families: Target accounts include travel, real estate,
building/remodeling, cameras, household services, pool/outdoor equipment,
security, automotive, appliances, pets, medical, music, insurance, furniture,
lawn and garden.
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Fellowship & Recreation: The endless number of
church picnics, baby showers, prayer groups, after-church gatherings, Bible
studies, retreats and home fellowship groups lend themselves to restaurants,
sports, greeting cards, recreation, gifts, soft drink bottlers, clothing,
concerts and fun centers.
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