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a loyal, 25-49-year-old audience with a higher percentage of females than
any other general advertising media.
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A high percentage of 25-44 year olds; mothers; and employed
mothers.
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Female listeners who are 23% more likely than the national average to have
two or more kids ages 2 to 5.
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Female listeners who are 142% more likely than the national average to
have two or more kids under age 2.
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The highest percentage of principal shoppers among all radio audiences.
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The second highest percentage of college graduates among all radio audiences.
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The third highest percentage of employed listeners among radio audiences.
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The highest percentage of managers/administrators among all radio audiences.
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The second highest percentage of households earning $30,000+ among all
radio audiences.
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Women… Women with families, with small children… Young adults with above-average
education, jobs and income… That’s the audience you target, with Adult
Contemporary Christian Music from the Salem Music Network.
