Want Your Network
Feed to Sound Like It's Coming Right from Your Studios?
When Salem affiliates implement all
the network makes available to them, they project a strong local identity.
How? Through access to the world’s most interactive digital
technology, affiliate stations are able to project call letters and
positioning slogans at least 13 times every hour. Plus,
they’re able to insert everything from weather, traffic, and local news
to listener interaction, remotes, and contests. Add in the use of
MiraCall ID drops, custom liners, sweepers and the options of custom
jingles, and you maintain a perfectly polished and fully professional
local sound. This interactive sound works wonders, and it’s most
obvious when…
- Listeners regularly show up at
our affiliate stations with food or gifts for the air personalities…
- Listeners call to “welcome”
our staff to the area, or to see when they can drop by and meet
them… Just one example is this note received at WHIF from one of its
listeners: "The REAL reason I am writing is to welcome your
new program director to WHIF. I moved from Coppell (a suburb of
Dallas, as he knows) about six years ago. I didn't have the
pleasure of listening to (him on) KLTY-FM back then...I was just saved
two-and-a-half years ago. ..You will love it here...it is the most
wonderful feeling to be out of "The World". At least
you can fight the World easier here in peaceful, loving Palatka.
The Lord will surely bless you and your work here.
- Callers to our toll-free line
tell us that they’re calling from their car or from “the South
Side” instead of “from Detroit.”
- CCM recording artists Point of
Grace, listening to a Salem affiliate in another city, hear the
announcer say that Point of Grace "will be in the studio on
Friday." Their first reaction? "No, we’re not!
On that day we’re going to be at Salem, in their studio!"
- A local massage therapist sends gift
certificates to the local affiliate for all the DJ's.
Salem network programming is maximum localization.
It's fooled many managers and other network operators.
It might just fool you, too!
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