-
Audience Demographics
- Southern
Gospel Music
reaches:
- Churches!
17% of all listeners are employed in a ministry position – tops
among all Christian radio formats!
- Business Owners!
15% of southern gospel listeners are involved in operating their
own home-based business.
- People who trust southern
gospel advertisers!
* Over 70% say they feel better about shopping with an advertiser who
advertises in Christian media – tops among all Christian
radio formats!
* 73% say they would shop with a business that advertises on Christian
radio; again, tops among all Christian radio formats!
* Almost 40% of listeners say they believe that Christian media
endorse their advertisers; once again, the best among all Christian
radio formats.
- Growing families
*Over half of listeners are heads of households, nearly a quarter are
grandparents, and almost half of the listeners are in households with
children under 18 years of age. The
majority of children are in their teens, meaning these families are at
their peak period of incurring family-related expenses (lots of
groceries, lots of clothing, extra automobiles, etc.).
- Traditional Family Values!
* Southern gospel audiences have the highest percentage of
stay-at-home moms among all Christian radio formats. Plus, over 80% of
listeners are married – by far the greatest percentage among all
Christian radio formats. Compare
this with a national average of 60%.
Furthermore, the listeners have the lowest rate of divorce
among all Christian formats.
- 25-54 year olds
Nearly 80% of the audience is in this age bracket.
Twenty-five percent of the audience is 25-34 years old,
thirty-one percent are 35-44 and twenty-three percent are 4-54 years
of age. Gender-wise,
there’s fairly equal male/female distribution with 53% of the
audience comprised of males and 47% comprised of females.
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