Audience Demographics
Southern Gospel Music reaches:
-
Churches!
17% of all listeners are employed in a ministry position – tops among all
Christian radio formats!
-
Business
Owners!
15% of southern gospel listeners are involved in operating their own
home-based business.
-
People
who trust southern gospel advertisers!
* Over 70% say they feel better about shopping with an advertiser who
advertises in Christian media – tops among all Christian radio
formats!
* 73% say they would shop with a business that advertises on Christian
radio; again, tops among all Christian radio formats!
* Almost 40% of listeners say they believe that Christian media endorse
their advertisers; once again, the best among all Christian radio formats.
-
Growing
families
*Over half of listeners are heads of households, nearly a quarter are
grandparents, and almost half of the listeners are in households with
children under 18 years of age. The
majority of children are in their teens, meaning these families are at their
peak period of incurring family-related expenses (lots of groceries, lots of
clothing, extra automobiles, etc.).
-
Traditional
Family Values!
* Southern gospel audiences have the highest percentage of stay-at-home moms
among all Christian radio formats. Plus, over 80% of listeners are married
– by far the greatest percentage among all Christian radio formats.
Compare this with a national average of 60%.
Furthermore, the listeners have the lowest rate of divorce among all
Christian formats.
-
25-54 year olds
Nearly 80% of the audience is in this age bracket.
Twenty-five percent of the audience is 25-34 years old, thirty-one
percent are 35-44 and twenty-three percent are 4-54 years of age.
Gender-wise, there’s fairly equal male/female distribution with 53%
of the audience comprised of males and 47% comprised of females.
-
Growing
families...Churches…Solid family values.
That’s the valuable southern gospel audience reached with the Solid
Gospel format.
Source: Soma Communications Media and Market Reports