Want Your Network Feed to Sound Like It's Coming Right from Your Studios?
When Salem affiliates implement all the network makes available
to them, they project a strong local identity. How? Through
access to the world's most interactive digital technology, affiliate stations
are able to project call letters and positioning slogans at least 13
times every hour. Plus, they're able to insert everything from
weather, traffic, and local news to listener interaction, remotes, and
contests. Add in the use of MiraCall ID drops, custom liners, sweepers
and the options of custom jingles, and you maintain a perfectly polished
and fully professional local sound. This interactive sound works
wonders, and it's most obvious when...
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Listeners regularly show up at our affiliate stations with food or gifts
for the air personalities...
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Listeners call to "welcome" our staff to the area, or to see when they
can drop by and meet them... Just one example is this note received at WHIF
from one of its listeners: "The REAL reason I am writing is to welcome
David Pierce (Salem PD) to WHIF. I moved from Coppell (a suburb
of Dallas, as he knows) about six years ago. I didn't have the pleasure
of listening to (him on) KLTY-FM back then...I was just saved two-and-a-half
years ago. David, I know you will love it here...it is the most wonderful
feeling to be out of "The World". At least you can fight the World
easier here in peaceful, loving Palatka. The Lord will surely bless
you and your work here.
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Callers to our toll-free line tell us that they're calling from their car
or from "the South Side" instead of "from Detroit."
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A local massage therapist sends gift certificates to the local affiliate
for all the DJ's.
Salem is maximum localization.
It's fooled many managers and other network operators.
It might just fool you, too!